How to frame your manuscript’s storyline

Postponed due to the COVID 19 pandemic - alternative date in planning.


Description and Learning Objectives

While most academics appreciate the importance of getting published in international journals, relatively few actually manage to do so and even fewer manage to do it repeatedly over time. One major obstacle to get research published is conforming to the (sometimes unwritten) rules in publishing. While researchers may have a good sense of which research questions to tackle, many have problems positioning their research in a way that appeals to editors, reviewers, and readers. Addressing this issue, this interactive workshop seeks to teach participants how to position their research for top-journal publications. Faculty and doctoral students share their research-in-progress, which the instructor and all workshop participants subsequently discuss, particularly with regard to the gap in research each study seeks to address. Participants receive concrete recommendations on how to improve the positioning of their studies, which is the main concern when submitting manuscripts to international top-tier journals. The workshop is particularly targeted at young scholars and doctoral students in business research and related fields but also to more experienced researchers seeking to strengthen their publication portfolio and enhance their reputation.



Please register via the online form.

If possible, participants should send a recent work-in-progress manuscript (i.e., not accepted for publication at a scholarly journal) to (of course, scholars without a work-in-progress manuscript can also participate), by March 20, 2020. The instructor will pick 2-3 manuscripts, which will be distributed to all participants prior to the workshop and discussed in class. The workshop is limited to 25 participants.


About the instructor

Marko Sarstedt is a chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia. His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, Psychometrika, Decision Sciences, Journal of World Business, and Long Range Planning, among others. Marko has coedited several special issues of leading journals and co-authored four widely adopted textbooks, including A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle). Marko has been named a member of Clarivate Analytic’s Highly Cited Researcher list.


Letzte Änderung: 16.03.2020 - Ansprechpartner: Dr. Barbara Witter